Work / Coca-Cola
/ Case Study · 2023
Coca-ColaThree markets. One CNY shipment.
/ The Brief
A festive GWP across three SEA markets.
Coca-Cola SEA wanted a unified CNY gift-with-purchase to land across Malaysia, Singapore, and Brunei in the same retail window. The trick: every market has different packaging rules, different import documentation, and different timing.
The brief was for an object that felt premium at the GWP price point and arrived on shelf simultaneously.
How we built it
We designed for cost-engineered manufacturing at scale, sourced through our regional partners, and built three packaging variants in parallel — one per market, each compliant with local labeling requirements.
Customs documentation was managed by our team for all three destinations. Freight was scheduled so all three SKUs hit warehouses in the same week.
Zero finger-pointing chains. One PO across three markets.
/ What We Did
End-to-end execution.
3
Markets (MY · SG · BR)
1
Purchase order covers all
100%
Simultaneous shelf launch
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Contact us/ FAQ
- Can SOS Station run gift-with-purchase campaigns across multiple countries?
- Yes. SOS Station coordinates multi-country GWP execution end-to-end — local packaging compliance, customs documentation, and freight scheduling so all markets launch simultaneously.
- How does SOS Station handle different packaging regulations per country?
- We build parallel packaging variants per market, each compliant with local labeling requirements. Customs documentation is managed by our team for every destination.
- What FMCG brands has SOS Station worked with?
- SOS Station has executed premium and GWP campaigns for Coca-Cola, Watsons, Kimberly-Clark, and other FMCG brands across Southeast Asia.